The biggest frustration in larger councils is communication.
People say they are not informed. They feel left out. Yet they don’t read the information that already exists.
This creates tension between councillors, officers, and stakeholders.
When people feel out of the loop, they fill the silence with assumptions.
This webinar shows you how to communicate so people actually listen.
You will learn how to:
• Cut through the noise and get attention
• Communicate key points without long emails or lengthy minutes
• Make people feel included even when they are not involved in every meeting
• Build trust through clear and simple updates
• Reduce conflict and defensiveness caused by poor information flow
Key themes we cover:
• Cognitive load. Why people ignore long communications
• Attention psychology. How to get people to read instead of skim
• Inclusion. How to make people feel informed without overwhelming them
• Accountability. How to track who knows what, without chasing
What you take away:
• A simple update format that reduces confusion
• A communication rhythm that stops constant chasing
• Language that invites engagement instead of resistance
Perfect for councils where:
• You hear the phrase nobody told me
• Councillors or stakeholders feel unsettled when the public ask questions
• Internal relationships feel strained because communication is unclear
Outcome
You spend less time repeating yourself.
People feel informed, supported, and confident.
The organisation becomes calmer and more productive because people know what is going on.